Jose Yepez · Creative strategist
ESP ENG
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Black, the New Way to Cook

Client: Supermaxi With: Quique Sempere
Black, the New Way to Cook · Supermaxi

Supermaxi launched its first-ever Mega Promo, bringing Bugatti Black 2.0 pots and pans to Ecuador.

We built a campaign that embodied style, elegance and attention to detail, blending the beauty of cooking with fashion and a dark aesthetic, set to a catchy, rhythmic, modern jingle.

Along with support videos showcasing the quality of Bugatti Black 2.0.

We focused our communication on getting everyone to fill their stamp cards and collect every piece in the collection.

Black, the New Way to Cook · Supermaxi (1/2)
Black, the New Way to Cook · Supermaxi (2/2)

We developed special billboards that put Bugatti's pots and pans center stage.

Black, the New Way to Cook · Supermaxi (1/2)
Black, the New Way to Cook · Supermaxi (2/2)
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Plus a bold, eye-catching bus shelter.

Black, the New Way to Cook · Supermaxi

And custom POP materials.

Black, the New Way to Cook · Supermaxi (1/3)
Black, the New Way to Cook · Supermaxi (2/3)
Black, the New Way to Cook · Supermaxi (3/3)

Results

3
consecutive sell-outs and a campaign extension
↑
average ticket
↑
store visits during the promo
1ª
Supermaxi Mega Promo ever