Constant moves, new schools, different homes. I grew up adapting to every change, developing a natural empathy and a way of seeing things that is all my own.
For a long time I tried to fit in. Not anymore. Today, my bold, anormal perspective is my greatest strength.
With ten years in advertising, I've worked as Creative Director and Senior Copywriter for agencies such as Saltiveri, PMV Agency, Geeks Agency and Bolder, developing campaigns for Supermaxi, Megamaxi, Juguetón, PedidosYa, Audi, Cervecería Nacional, Pycca, Repsol and many other brands.
Today I'm a Creative Strategist at XIY, where I lead the Fybeca account.
My approach goes beyond writing: I combine strategy, culture and technology to create ideas that truly connect.