This Is How It Feels to Own a Grand Vitara

What we really look for when choosing a car isn't just technical specs. It's feeling safe driving our kids, confident heading out on a trip, accompanied even when we're alone. It's not just about size, technology or fuel savings, but about that feeling that someone, or something, is always looking out for us.

That's why this campaign doesn't talk about cars. It talks about what we feel when we finally find one that fits our life. One that understands us, represents us and gives us the peace of mind of knowing we have everything we need. This is how it feels to own a Grand Vitara.

We decided to break with the predictable across every channel. We moved away from the typical ad showing a car on a generic background to create pieces that speak the campaign's own language: emotional, close, authentic.

And when you finally choose your Grand Vitara, you don't leave alone. Two bodyguards escort you to the exit, because that's how it feels to take home a car that looks out for you from day one.