Social Media Content

In my 10-year career I've produced an enormous amount of content, but these pieces from my most recent work with Fybeca sum up my vision precisely: joining the cultural conversation only makes sense if you don't betray the brand's essence.

When Bad Bunny performed at the Super Bowl, or when the Coca-Cola Bear trend blew up, we didn't go for the forced meme. My job was to find the exact angle where a pharmacy could step into topics that seemed unrelated to the category without losing its DNA of wellbeing and care.

To get the idea across and make sure the design team knew exactly where we were headed, I used AI image and video generation as a rapid prototyping tool, aligning on a precise vision before production.

Making relevant content isn't about riding every wave; it's about finding that legitimate space where only your brand can speak the way no one else would.

Example:

Result:

Example:

Result

Content created for Fybeca