Jose Yepez · Creative strategist
ESP ENG
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Moms, For Real

Client: La Tablita del Tártaro Pitch-winning campaign
Moms, For Real · La Tablita del Tártaro

Mom isn't just love. She's also fun, quirks, awkward moments and embarrassments. And this honest way of seeing mom is what lets us connect with an audience that knows how she really is.

Our proposal was to celebrate Mother's Day the way it really is: with the whole family, lots of funny moments, a few awkward ones, the occasional scolding and, above all, with moms being exactly who they are… for real.

OOH

Moms, For Real · La Tablita del Tártaro (1/3)
Moms, For Real · La Tablita del Tártaro (2/3)
Moms, For Real · La Tablita del Tártaro (3/3)
Moms, For Real · La Tablita del Tártaro

DIGITAL

Moms, For Real · La Tablita del Tártaro (1/4)
Moms, For Real · La Tablita del Tártaro (2/4)
Moms, For Real · La Tablita del Tártaro (3/4)
Moms, For Real · La Tablita del Tártaro (4/4)
Moms, For Real · La Tablita del Tártaro (1/4)
Moms, For Real · La Tablita del Tártaro (2/4)
Moms, For Real · La Tablita del Tártaro (3/4)
Moms, For Real · La Tablita del Tártaro (4/4)
Moms, For Real · La Tablita del Tártaro (1/4)
Moms, For Real · La Tablita del Tártaro (2/4)
Moms, For Real · La Tablita del Tártaro (3/4)
Moms, For Real · La Tablita del Tártaro (4/4)

AND THE EXTRA MILE

Moms, For Real · La Tablita del Tártaro (1/3)
Moms, For Real · La Tablita del Tártaro (2/3)
Moms, For Real · La Tablita del Tártaro (3/3)