We Want to See You Move Forward

For Mother's Day and Father's Day, we turned the brand into the vehicle for family advice.

We invited our followers to share the advice their parents always repeated to them, along with a photo of them. Those messages were published on billboards, street-level displays, cinema screens and digital ads.

With them, we also presented each vehicle's features as advice for choosing the right one. An awareness and performance campaign that was different and effective.